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Au-delà de la tradition, le cadeau de fin d’année devient un levier pour améliorer le volume des ventes et fidéliser ses meilleurs clients ; faire qu’ils se souviennent de vous toute l'année.
Pour cela, 3 règles d’or : choisir un cadeau utile, que votre client pourra utiliser tous les jours, s’assurer de la bonne visibilité de votre marque, jouer la carte du relationnel et demander directement à vos meilleurs clients ce qu'ils aiment ; l'impact du cadeau sera d'autant plus fort qu'il sera vraiment lié au client.
En France, le coffret gastronomique représente près de 50 % des cadeaux de fin d'année. Le coffret gastronomique ou panier gourmand reste un grand classique. Aujourd’hui, une entreprise qui souhaite offrir un cadeau d’entreprise à ses salariés ou à ses fournisseurs, au-delà de flatter les papilles et de faire plaisir, espère qu’il restera quelque chose de son geste. Et pour cela elle est servie ! Les coffrets gastronomiques prennent de la couleur, s’habillent de métal ou de cuir, vous font découvrir des nouvelles saveurs, issues des produits venant des belles régions de France et d’ailleurs.
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